The ALS Ice Bucket Challenge to raise money for the ALS Association has become the cool and trendy thing to do as of late. It has been a viral sensation for going on 2 months. All under the guise of “raising awareness” for ALS.

Well, ask yourself honestly right now….do you know WHAT ALS stands for? Do you know how ALS presents itself in the human body?

If you can not effectively answer those two simple question and you have dumped the ice bucket on your head, then this pop culture trend is a big fat failure. And you have become a “bucket head”!

After watching the spectacle that has unfolded over the last couple months, I wanted to offer some sober grounding as how seemingly good natured support actually may contribute to already broken systems and rob society of where greater focus should be centered.